5 Mistakes You’re Making in Your Marketing (And How to Fix Them)

Marketing a small business isn't easy — especially when you’re doing it all yourself. Between managing your social media, sending emails, and keeping your funnel running, it’s easy to feel like you’re putting in the effort… but not getting the results you hoped for.

If that sounds familiar, you’re not alone. Here are five common marketing mistakes small business owners make — and how to shift them with intention and clarity.

1. Inconsistent Branding Across Platforms

The Mistake:
Your Instagram has one vibe, your emails have another, and your website feels completely different. Confusing, right?

The Fix:
Make sure your tone, colors, voice, and messaging are consistent wherever your brand shows up. This builds trust, familiarity, and recognition — the foundation of any strong brand.

✨ Conscious tip: Your brand should feel like you everywhere it lives online.

2. Trying to Speak to Everyone

The Mistake:
Your messaging is vague because you don’t want to alienate potential clients — but in doing so, you’re not clearly speaking to anyone.

The Fix:
Get crystal clear on your ideal audience and speak directly to them. Specificity builds connection. You don’t need to reach everyone — just the right ones.

3. Weak or Confusing Calls to Action (CTAs)

The Mistake:
You’re showing up, sharing content, and writing emails… but you’re not telling your audience what to do next.

The Fix:
Every piece of content — whether it’s a post, an email, or a landing page — should have a clear and aligned call to action. Make it easy for people to take the next step.

🌀 Want them to book a call? Say so. 📩 Want them to join your list? Link the freebie. 🛒 Want them to check out your offer? Share the benefits and the link.

4. Sending the Same Email to Everyone

The Mistake:
You’re blasting the same message to your whole list, regardless of their interest or relationship with your business.

The Fix:
Segment your list based on behavior, preferences, or engagement. Tailor your emails so they speak to where someone is on their journey. This builds trust and improves conversions.

✨ Remember: People are more likely to respond when they feel seen.

5. Having a Funnel With No Follow-Through

The Mistake:
You’ve built a beautiful freebie and automated funnel — but after the initial few emails, it stops. No follow-up, no nurture, no next step.

The Fix:
Create a longer-term nurture sequence. Map out the client journey after the opt-in. Stay in touch with consistent, value-driven content that builds toward a natural offer or invitation.

Let’s Get Your Marketing Back in Flow

You don’t have to do everything perfectly — but when your marketing is aligned and intentional, it becomes so much more powerful (and enjoyable).

✨ Want help identifying what’s working and what’s not?
We offer a free discovery call where we review your current strategy and explore ways to bring it into alignment.

📩 Let’s connect. Your marketing should reflect your purpose — and get results.